While Avon may be better known for their cosmetics and beauty creams, their costume jewelry— particularly from the mid-1970s to the late 1990s—has become highly sought after. In 1886, at the age of 28, David H. McConnell began a company named the California Perfume Company, selling perfume door to door. The company’s first color catalogue was produced in October of 1906. In 1939, the company changed it’s name to Avon Products, Inc. In 1954, Avon began it’s wildly successful “Avon Calling” ad campaign. In 1971, Avon began to market costume jewelry and soon costume jewelry would be one of the company’s most popular lines. Some of this jewelry was produced by designers such as Kenneth J. Lane, in the 1980s, Elizabeth Taylor from 1993 to 1997 and Avon’s reputation for offering high-quality yet affordable costume jewelry began to attract additional notable designers to the line. Now some of these pieces are in big demand and sometimes pricy, not to mention extremely difficult to find.
Here is an exceptional book piece named “Heart of Hollywood” by Elizabeth Taylor for AVON Jewelry Set ~ Here we present a heart shaped matte gold-tone set designed with perfect simulated opal center stones, tiny faux pearls, rich cream colored enamel and pave set clear rhinestones mimicking fine jewelry from Elizabeth Taylor’s legendary collection, signed Elizabeth Taylor Avon.
These extraordinary pieces are in excellent vintage condition and resemble high jewelry.
The earrings measure 1.5”L x 1.5″W and have perfect clip on mechanisms with pads.
The brooch measures 2.75“L x 2.5″W and has a perfect secure roll over clasp.
Note to collectors: The earrings and brooch are signed E Elizabeth Taylor AVON on an oval cartouche on the reverse side of each piece.
Please take a look at the other AVON jewelry available in our shop!