While Avon may be better known for their cosmetics and beauty creams, their costume jewelry— particularly from the mid-1970s to the late 1990s—has become highly sought after. In 1886, at the age of 28, David H. McConnell began a company named the California Perfume Company, selling perfume door to door. The company’s first color catalogue was produced in October of 1906. In 1939, the company changed it’s name to Avon Products, Inc. In 1954, Avon began it’s wildly successful “Avon Calling” ad campaign. In 1971, Avon began to market costume jewelry and soon costume jewelry would be one of the company’s most popular lines. Some of this jewelry was produced by designers such as Kenneth J. Lane, in the 1980s, and Avon’s reputation for offering high-quality yet affordable costume jewelry began to attract additional notable designers to the line. Now some of these pieces are in big demand and sometimes pricy, not to mention extremely difficult to find.
Here is an exceptional book piece Elizabeth Taylor for AVON Jewelry Set
This beautiful Elizabeth Taylor for Avon Demi parure features simulated Peking glass cabochons, which resemble large opals. The gorgeous, golden, chunky chain is New York City style with golden columns and simulated ruby cabochons framing the mesmerizing stone. The matching earrings feature matching stones in a chic, classy, goldstone setting forming the ultimate “Taylored Style Collection” jewelry set.
The necklace measures 18.5”L and has a gold toggle clasp with the centerpiece cabochon measuring 1.25″L x 1.25″W.
The earrings measure 1.5″L x 1″W and have pads on the clip on mechanisms.
Note to collectors: These pieces are signed E Elizabeth Taylor AVON.
Please take a look at the other Elizabeth Taylor for AVON jewelry available in our shop!